Marketing Manager

US-CA-Commerce
4 months ago
# of Openings
1
Bibigo International LLC
Category
Marketing

Overview

CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit www.cjamerica.com.

Bibigo International, is an affiliate of CJ Group, began in 2010, Bibigo features a Korean-style bibimbap bowl. Bibigo offers a fresh and nutritious build-your-own meal experience without sacrificing the bold and uniquely intense flavors of Korean cuisine. Bibigo is expanding rapidly throughout the California region with plans to open multiple locations nationwide. Globally, Bibigo has presence in 5 countries (UK, China, Japan, Indonesia and South Korea). For more information about Bibigo, please visit www.bibigousa.com

Responsibilities

  • Drive overall execution of marketing initiatives from strategy to execution

  • Ensure alignment across all consumer facing marketing channels

  • Communicate with Operations to identify business and marketing needs and develop immediate plans to improve sales, guest count and/or profitability

  • Manage vendor partners and communication with agencies throughout various aspects of their projects.

  • Work closely with local Operations counterparts to establish and execute successful marketing programs, including grand openings, in-store activations, community outreach etc.

  • Evaluate effectiveness and share results with Marketing and Operations

  • Development and hands-on implementation of promotional calendars, product launches and local marketing strategies

  • Recap and analyze all promotional campaigns for shared learning and future planning

  • Identify, plan and execute special events & sponsorships that help us achieve brand goals

  • Monitor the competitive environment and share with others

Basic Qualifications

  • Doctorate degree with 2+ years of directly related experience

  • Master’s degree with 6+ years of directly related experience

  • BA/BS Degree with 8+ years of directly related experience

Preferred Qualifications

  • Must have a deep knowledge of the retail marketing industry with a proven track record of creating and delivering a variety of innovative marketing campaigns on time and within budget
  • Must have strong communication skills, both written and verbal

  • Creative thinker and problem solver

  • Ability to thrive in fast-paced, dynamic environment with shifting priorities

  • A strong appreciation for the food industry

  • Must be proficient with Word, Excel and PowerPoint. Knowledge of Photoshop and/or Illustrator is a plus

  • Must thrive in a team environment, but be able to take initiative and work independently

  • Willingness to spend up to 50-75% of time in restaurants and trade areas

  • Understanding of P&L statements

 

Benefits

  • Health Insurance PPO Packages (competitive 100/70 plan - 100% covered by insurance)
  • Dental + Vision (with generous allowance amount per year)
  • Life Insurance (employee + dependent(s))
  • Short Term and Long Term Disability Leave (short term 100% covered)
  • Health Savings Account
  • Flexible Spending Account (employee + dependent care)
  • Free Lunch!
  • Gym Reimbursements
  • Employee Discounts (40% off CJ products & services)
  • Compressed 9/80 Work Schedule (every other Friday off!)
  • 401(k) 5% Match (no vesting period!)
  • Flexible Work Schedule Option
  • Paid Time Off (generous and increases by tier!)
  • Paid Time Off Balance Cash Out Option
  • Paid Family Leave (family care or volunteer trip)
  • Paid Maternity Leave (paid 100% for 12 weeks)
  • Paid Secondary Caregiver Leave (up to 2 weeks)
  • Paid Creative Leave (up to 2 weeks specified on years of service)
  • Paid Holidays (10 ~ 11 days)
  • Talent Sharing Opportunities
  • Employee Club Activities (movie, e-sports, book, sports activity club, etc.)

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