Annie Chun's Brand Marketing Sr. Manager

US-CA-La Palma
3 months ago
# of Openings
CJ Foods


 CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit


CJ Foods, is an affiliate of CJ Group, began its US operations in 1978 and has since become a major distributor and manufacturer of Asian food products to many markets nationwide. With U.S. headquarters located in Southern California, CJ Foods constantly strives to introduce the best authentic Asian food products to American households by utilizing over 30-years of industry experience and established networks. CJ Foods’ brands include Bibigo and Annie Chun's and our main products include dumplings, Korean BBQ sauces, seaweed snacks and ready meals. CJ is the No. 1 Food Company in Korea and CJ Foods’ mission is to become the No. 1 Asian food company in the U.S., specializing in globalization of Korean cuisine. Please visit


  • New product strategy development
  • Market Research (market analysis for consumer need and market sizing)
  • Primary research for new products and categories (Focus Group research, online surveys, etc.)
  • New product ideation and conceptualization
  • Market trend analysis
  • New product development and launch timeline
  • COG analysis
  • Packaging strategy and development (design as well as materials)
  • Developing sales materials, sales samples, needs for trade shows, and funneling numerous sales request related to new product launches
  • Responsible for building brand and product awareness to continue to drive aggressive growth of the brand
  • Develop strategy for consumer marketing
  • Develop and execute annual marketing plans with budgets
  • Develop and conduct market research to better understand the brand perception in the marketplace
  • Continuously develop new relevant consumer touch points for the brand (PR, online, events, sampling, social media, consumer promotions, in-store promotions, etc.)
  • Develop strategy for the consumer website and oversea the implementation of that strategy
  • Develop brand positioning for the brand and continuously ensure that it remains relevant
  • Establish and lead Cross Functional Teams and Projects
  • P&L responsibility of the brand
  • Mid/Long term brand/business strategy
  • Familiarity with entire value chain
  • Plan and execute innovative business through the understanding of total supply chain management

Basic Qualifications

  • Doctorate Degree
  • Master's Degree & 3 years of directly related experience
  • Bachelor's Degree & 5 years of directly related experience
  • Associate's Degree & 8 years of directly related experience
  • High School Diploma/GED & 10 years of directly related experience

Preferred Qualifications

  • At least 8 years of relevant business experience in a consumer marketing role (Strong CPG experience with understanding of the FDM environment strongly preferred. 
  • Must have at least 5 years experience in food company.
  • Sales background a plus
  • MBA preferred


  • Health Insurance PPO Packages (competitive 100/70 plan - 100% covered by insurance)
  • Dental + Vision (with generous allowance amount per year)
  • Life Insurance (employee + dependent(s))
  • Short Term and Long Term Disability Leave (short term 100% covered)
  • Health Savings Account
  • Flexible Spending Account (employee + dependent care)
  • Free Lunch!
  • Gym Reimbursements
  • Employee Discounts (40% off CJ products & services)
  • Compressed 9/80 Work Schedule (every other Friday off!)
  • 401(k) 5% Match (no vesting period!)
  • Flexible Work Schedule Option
  • Paid Time Off (generous and increases by tier!)
  • Paid Time Off Balance Cash Out Option
  • Paid Family Leave (family care or volunteer trip)
  • Paid Maternity Leave (paid 100% for 12 weeks)
  • Paid Secondary Caregiver Leave (up to 2 weeks)
  • Paid Creative Leave (up to 2 weeks specified on years of service)
  • Paid Holidays (10 ~ 11 days)
  • Talent Sharing Opportunities
  • Employee Club Activities (movie, e-sports, book, sports activity club, etc.)



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