Marketing ABM (Assistant BM)

US-CA-La Palma
3 months ago
# of Openings
1
CJ Foods
Category
Marketing

Overview

CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit www.cjamerica.com.

 

CJ Foods, is an affiliate of CJ Group, began its US operations in 1978 and has since become a major distributor and manufacturer of Asian food products to many markets nationwide. With U.S. headquarters located in Southern California, CJ Foods constantly strives to introduce the best authentic Asian food products to American households by utilizing over 30-years of industry experience and established networks. CJ Foods’ brands include Bibigo and Annie Chun's and our main products include dumplings, Korean BBQ sauces, seaweed snacks and ready meals. CJ is the No. 1 Food Company in Korea and CJ Foods’ mission is to become the No. 1 Asian food company in the U.S., specializing in globalization of Korean cuisine. Please visit cjfoods.com/cj.  

Responsibilities

  • Closely monitoring and analyzing business performance, share trends, competitive activity and other market data from Symphony IRI and/or internal reporting systems to help identify business opportunities or issues
  • Supporting sales team needs by helping develop and execute all marketing and promotions activities and retailer-specific products
  • Working with designer to develop product packaging and promotions materials, while ensuring adherence to brand architecture and style
  • Assisting in the creation of sales and marketing presentations
  • Managing all day-to-day marketing-related activities, including cross-functional project management and implementation, creative development and business analyses
  • Assisting in the development of and maintaining brand budget and marketing calendar.
  • Processing marketing-related invoices and tracking brand spending
  • Assisting in the coordination of and participating in market research activities
  • Working with Senior Brand Manager to manage new product development projects from conception through execution (pricing, positioning, packaging, research, etc.), by working collaboratively with different functions
  • Working with vendors on execution of consumer marketing and advertising programs, including displays and merchandising, online, in-store, social media programs, etc.
  • Completing all forms and paperwork that pertain to the brand as required (e.g. writing briefs, project proposals, etc.)
  • Assisting in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
  • Manage Packaging approval process with internal department and outside print vendors
  • Manage timelines and deliverables for new product development
  • Manage coupon clearing house(coupon entry and tracking, invoicing, cost management, trends)
  • Execute promotional materials, programs, and events
  • Key contact for consumer response and key filter/evaluator for marketing and programs
  • Other various duties from Brand Manager

Basic Qualifications

  • Master’s degree
  • Bachelor’s degree & 3~5 years of directly related experience
  • At least 3 years of relevant business experience in a consumer marketing role (Strong CPG experience with understanding of the FDM environment strongly preferred).
  • Must have at least 5 years experience in food company

Preferred Qualifications

  • BA/BS Degree(preferably in business/economics with interest in marketing)
  • MBA preferred
  • At least 5+ years of relevant business experience in a consumer brand marketing role (Solid CPG food company experience with understanding of Retail (Grocery) and Club channels preferred).
  • Sales background a plus
  • Bilingual English/Korean
  • Familiarity with Asian and other ethnic foods a plus

 

Benefits

  • Health Insurance PPO Packages (competitive 100/70 plan - 100% covered by insurance)
  • Dental + Vision (with generous allowance amount per year)
  • Life Insurance (employee + dependent(s))
  • Short Term and Long Term Disability Leave (short term 100% covered)
  • Health Savings Account
  • Flexible Spending Account (employee + dependent care)
  • Free Lunch!
  • Gym Reimbursements
  • Employee Discounts (40% off CJ products & services)
  • Compressed 9/80 Work Schedule (every other Friday off!)
  • 401(k) 5% Match (no vesting period!)
  • Flexible Work Schedule Option
  • Paid Time Off (generous and increases by tier!)
  • Paid Time Off Balance Cash Out Option
  • Paid Family Leave (family care or volunteer trip)
  • Paid Maternity Leave (paid 100% for 12 weeks)
  • Paid Secondary Caregiver Leave (up to 2 weeks)
  • Paid Creative Leave (up to 2 weeks specified on years of service)
  • Paid Holidays (10 ~ 11 days)
  • Talent Sharing Opportunities
  • Employee Club Activities (movie, e-sports, book, sports activity club, etc.)

Other

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